

About Sphera Franchise Group S.A.
The portfolio of the Sphera Franchise Group S.A. holding contains all companies which operate in a franchise system the brands KFC, Pizza Hut, Pizza Hut Delivery and Taco Bell in Romania and KFC in Moldova and Italy.


Map
Over 170 de restaurants
Over 4.700 employees
Over 28 years on the market

Purpose. Vision. Mission
Development through relevance and trust.
Be the leaders in the Romanian food service industry and become an important player at European level.
Offer customers a memorable experience, backed by excellent services and unique products prepared by passionate teams.

SPHERA Values
TEAM
Our success comes from teamwork. We work with the colleagues to implement and adopt the best practices; with the customers to offer them excellent experiences; with the community to create the premises for development.
TRUST
We increase confidence in the human potential. We trust our colleagues and their positive intentions. We offer confidence to our customers through the quality of our products and services. We are responsible and accountable for our actions.
CONTENTMENT
We appreciate every achievement. We celebrate our successes and those of others. We are grateful for the opportunities for personal development. We are grateful to the team for their support.
ACTION
We act promptly and look forward to the future. We focus on priorities and solutions. We do not tolerate inequities.
GROWTH
We grow people and business. We encourage employees to grow both personally and professionally. We grow management teams directed to SMART & HEART & COURAGE & GREEN. We build SMART restaurants for our customers.
Board of Directors
The BoD established an Audit Committee and a Nomination and Remuneration Committee. Both the Audit Committee and the Nomination and Remuneration Committee comprises of three members of the BoD, of which one is elected chairman.

Ionescu
Călin
Date of birth 1969
Nationality Romanian
Chief Executive Officer (CEO) Sphera Franchise Group
Short biography
Has been Chief Executive Officer (CEO) since October 2020 and Chief Operations Officer (COO) of the Group since August 2017. Mr. Ionescu studied Marketing and Management at the Romanian American University in Bucharest. Mr. Ionescu has been involved in the restaurant business since 1994, when the first Pizza Hut restaurant operated by ARS (Romania) was opened. He has occupied various operational positions, from Restaurant Manager to General Manager and, in 2012, Mr. Ionescu was promoted to COO of the Group. During this time, he has actively participated in all expansions of the KFC and Pizza Hut brands in Romania and the Republic of Moldova and in 2016, he laid the foundations for developing the KFC brand in North East and North-Western Italy. Under Mr. Ionescu’s supervision, the KFC and Pizza Hut brands in Romania ranked consistently in the top three countries in terms of Yum!’s operational performance standards. Additionally, Mr. Ionescu coordinates and holds executive and operational positions in other companies operating restaurant brands in Romania, such as Hard Rock Café and Cinnamon Bake and Roll.

Budeș
Valentin
Date of birth 1983
Nationality Romanian
Chief Financial Officer (CFO) Sphera Franchise Group
Short biography
He has been the Financial Director (CFO) of the Sphera Franchise Group since May 2019. Valentin Budes attended the Faculty of Economics in Foreign Languages, French section, at the Academy of Economic Studies in Bucharest and holds a master’s degree in “International Accounting” from the same university.Mr. Budes is a senior member of the Chartered Certified Accountants Association (ACCA) and holds a certification in risk management issued by the Institute of Internal Auditors of the United States of America. In Romania, Valentin Budes is an accounting expert member of CECCAR and an insolvency practitioner being a member of UNPIR.Before working in the restaurants industry, Valentin Budes worked in: financial consulting at KPMG Romania; the financial division within the telecommunications companies of the Telekom Romania group (Cosmote, Telemobil, Germanos and Nextgen); and before joining the Sphera Group he was responsible for approximately 3 years for the financial activities of the Medicover Romania Group.

Eftimie
Monica
Born 1979
Romanian nationality
Chief Marketing Officer (CMO) Sphera Franchise Group
Short biography
Monica is the Chief Marketing Officer (CMO) of Sphera Franchise Group since August 2017. She graduated summa cum laude from Northwestern University (USA) and has a Master of Business Administration from Georgetown University (USA). From 2013 until 2017 Monica was the Marketing Director of ARS (Romania) and USFN (Romania). In this capacity she led the marketing activities for a portfolio of brands which included KFC, Pizza Hut and Pizza Hut Delivery and for which she developed and implemented marketing campaigns. Monica led the successful launch in the Romanian market of the famous Californian brand with Mexican-inspired food Taco Bell. Concurrently, Monica was the Marketing Director for Romania for the Paul brand. With over 14 years of experience in the quick service restaurant industry Monica started her career at the Accor Group (France) and Saatchi & Saatchi Advertising. Subsequently, she developed complex marketing campaigns for known brands such as McDonald’s.

Osiac
Cristian
Date of birth 1968
Nationality Romanian
Chief Development Officer Sphera Franchise Group
Short biography
He has been the Chief Development Officer of the Group since June 2017 and was the Chairman of the BoD of Sphera between May 2017 – 2018. He holds a BSc in Electronics and Telecommunications from the Polytechnic University of Bucharest. Cristian Osiac has been with the Group since 1994, when he managed the opening of the first Pizza Hut in Romania, as Technical Director. In 1997, he coordinated the opening of the first KFC restaurant in Bucharest, as Development Director and from this position, Mr. Osiac coordinated the main development and technical activities for all the Group’s brands. After 2007, Mr. Osiac also held executive positions in other companies operating food or restaurant brands in Romania, such as Paul and Cinnabon bakeries, where he was in charge of development operations. He also actively participated in the development of Hard Rock Café restaurant in Bucharest. Moreover, in 2008, he was appointed as Chairman of the BoD of ARS (Romania) and USFN (Romania) holding this position until Sphera was established in 2017. During this time, Mr. Osiac actively coordinated and supervised all expansion of the KFC and Pizza Hut brands in Romania, in the Republic of Moldova and Italy.

Topșa
Marina
Date of birth 1979
Nationality Romanian
Legal Director Sphera Franchise Group
Short biography
Has been a Legal Director at Sphera Franchise Group and its Italian and Moldovan branches since May 2017. Marina Topșa graduated from the Faculty of Law at the University of Bucharest in 2003 and has been a lawyer in the Bucharest Bar since February 2005. After graduation, Ms. Topșa worked for 10 years as a senior lawyer, respectively Partner within a national law firm and opened her own office in February 2015. Before taking over the position of Legal Director of the Sphera Group, Marina Topșa was for one year Head of Legal, Compliance & Corporate Affairs – Legal Director, First Vice President at UniCredit Bank SA.

Călin Ionescu
Date of birth 1969
Nationality Romanian
Chief Executive Officer (CEO) Sphera Franchise Group

Valentin Budeș
Date of birth 1983
Nationality Romanian
Chief Financial Officer (CFO) Sphera Franchise Group

Monica Eftimie
Born 1979
Romanian nationality
Chief Marketing Officer (CMO) Sphera Franchise Group

Cristian Osiac
Date of birth 1968
Nationality Romanian
Chief Development Officer Sphera Franchise Group

Marina Topșa
Date of birth 1979
Nationality Romanian
Legal Director Sphera Franchise Group
Executive team
Members of the executive team:
Shareholders
TATIKA INVESTMENTS LTD.
28.6089 %
COMPUTERLAND ROMANIA S.R.L.
20.5327 %
WELLKEPT GROUP S.A.
16.4537 %
Others
34.4048 %