Sphera Franchise Group, the largest food service group in Romania, announces the launch of wagamama, the internationally recognized pan-Asian diner brand, marking the Group’s entry into a new dining segment and a significant step in its portfolio diversification strategy.
Sphera Group has acquired the franchising rights to open restaurants in Romania, and it will carry out the plan through a new subsidiary, wholly owned by Sphera Franchise Group.
“This new addition in our portfolio marks another important milestone for Sphera Franchise Group as we continue to strengthen and diversify our brand ecosystem,” said Călin Ionescu, CEO, Sphera Franchise Group. “wagamama is a globally respected brand with a differentiated positioning, strong operational model, and broad consumer appeal. Its entry into Romania aligns with our strategy to expand into high-potential segments and deliver new dining experiences to the local market.”
Founded in London in 1992, wagamama operates an international network of restaurants and is recognized for its Asian-inspired menu, efficient service model, and contemporary design concept. The brand’s philosophy of fresh, nourishing food served in a vibrant, communal setting has driven its success across multiple markets.
“We’re thrilled to be partnering with such a strong and passionate team at Sphera Group to bring wagamama to Romania,” said Francisco Neves, Senior Vice President Franchise & Partnerships at wagamama. “It’s an exciting market for us and a brilliant opportunity to share the energy of wagamama — from our food and flavours to the way we make people feel — with a whole new audience.”
The first wagamama restaurant in Romania will open in Bucharest towards the end of 2026 – early 2027, bringing the brand’s globally established fast-casual dining concept to Romanian consumers. Known for its fresh products, bold flavors, and modern social dining environment, wagamama represents a complementary addition to Sphera’s existing brand portfolio and supports the Group’s long-term growth objectives.
The addition of wagamama reflects Sphera’s continued focus on sustainable growth, operational excellence, and strategic partnerships with leading international brands. Most recently, the Group announced the addition of Hard Rock Café restaurant brand (2025) and the Italian brand Cioccolatitaliani (2024), known for its premium chocolate-based products.
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About Wagamama
Our story and our food ‘kaizen’, meaning ‘good change’ is the philosophy that sits right at our heart. It shapes every dish we create and pushes us to find better ways in all that we do. We’re restless spirits, forever creating and making things better.
We’ve been practising kaizen since 1992, when we opened our first doors in London’s Bloomsbury. Inspired by fast-paced Japanese ramen bars and a celebration of Asian food, wagamama burst into life. We set out to create a unique way of eating, bringing the fresh, nourishing flavours of Asia to all.
A warming bowl of bold ramen, teppan dishes griddled to perfection or if you would rather rice, you’re in luck – our menu features many Japanese favourites. Fresh, authentic menus that are updated seasonally. wagamama is a staple of modern Asian cuisine.
In the name of kaizen, our standards are high. Our ingredients are cooked fresh, served fresh. Every bowl and plate that we fill with them is served as soon as it’s ready. The colours and aromas, flavours and spices are always at their best when they touch your table.