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Sphera Franchise Group extended the Taco Bell restaurant chain with a new unit in Bucharest

Sphera Franchise Group, the largest group in the food service industry in Romania, which manages the Taco Bell brand in a franchise system, expanded its network by inaugurating the fifth unit in Bucharest, in Plaza Romania, this weekend.

The Mexican-inspired restaurant chain thus continues its expansion strategy on the local market, reaching a portfolio of 16 units nationwide. The value of the investment in the new restaurant was approximately 500,000 euro.

“The HoReCa industry dynamics and the Romanian consumers’ openness to new culinary experiences have led us to continue expanding our network. The inauguration of the Taco Bell restaurant in Plaza Romania is the first opening of the brand this year, and it comes in the context of encouraging financial results and our 7th anniversary in Romania. Taco Bell recorded for the first time an S1 with a net profit of over 0.5 million RON this year. Although we are already present in 10 major cities, we still see significant potential for development in the Bucharest market and in other urban areas in Romania, where interest in Mexican-inspired cuisine is growing”, stated Costică Mișacă, General Manager, Taco Bell România.

The new Taco Bell restaurant is situated in the Food Court area, on the 2nd floor of the Plaza Romania shopping center, located at Bulevardul Timișoara no. 26, sector 6, Bucharest. The facility is operated by a team of approximately 25 employees and is open daily from 10:00 a.m. to 10:00 p.m. Customers can serve the dishes in the food court area or opt for takeaway. For home orders, Taco Bell collaborates through partnerships with specialized delivery platforms.

Within Taco Bell Plaza Romania, the net income that a Crew Member (Kitchen Worker or Cashier) can reach is 3,300 lei from the 3rd month of collaboration (for full-time program). The amount includes basic salary, meal vouchers and bonuses or premiums granted according to internal criteria. Employment is not conditional on previous work experience, the main qualities sought in future colleagues being positive attitude, motivation and the desire for personal and professional development.

Taco Bell entered the local market in 2017, being the third brand in the Sphera Franchise Group portfolio, alongside KFC and Pizza Hut. The launch also marked the entry of the Southern Californian brand into Central and Eastern Europe, at that time being the only Taco Bell restaurant within a radius of 1,208 kilometers. Currently, the brand has 16 units in 10 cities in the country: 5 in Bucharest, 2 in Brașov, 2 in Constanța and one each in Cluj-Napoca, Sibiu, Timișoara, Ploiesti, Bacău, Iaşi and Craiova